Walk Disney Creative Strategy
http://www.jackmartinleith.com/idea-generation-methods/walt-disney.html

My wife would have killed me had I done that.

I visited Disney as a four year old in CA and don’t remember much except for being scared out of my pants at the JAWS ride at Universal. Funny how I lump everything together and associate that horrible experience with “Disney.” The other part of that experience is leaving my Mickey Mouse hat on the plane (we flew from CA with a layover in Tokyo, and that’s where I left it).

However, I visited Disney FL for my spring break in college and that was definitely interesting.

I wonder if they bring kids in to brainstorm and cocreate.
Isn’t it the Imagineers who come up with these concepts? (http://en.wikipedia.org/wiki/Walt_Disney_Imagineering) The group that Randy Pauch was part of.

What I really admire is the principles that underlie the brand/company. I hear that if you drop your ice cream cone at Disney, they immediately try to remedy the situation (though they are not obligated to) because they work under the “Purpose” of maintaining human dignity. Interesting organizing principle.

A lot of it is definitely kiddie, but they cater to adults and people of all ages too. I’d say its worth going at least once.

Thanks for the interesting perspective on Disney. I too have never been. I always assumed it was very kiddie. Perhaps I will visit one day to experience the synergy of communication, industrial, interaction, service, organization, and otherwise design.

I’m especially interested in the “otherwise.”